“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”[i]              …

A definition of SALES SUCCESS = strategically and continuously equipping client-facing employees with the ability to have valuable conversations with consumers through all stages of the consumer life cycle. Let’s dissect this…

Scripture: Luke 8:1-15 Through His Word, God provides us with answers for our daily walk in business. In Luke 8:1-15, Jesus tells the Parable of the Sower.   He describes four types of…

“You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.” – Ken Kesey[i]  LEADER is a word bantered about in…