Author Archives: Jeanne Craig

Target Market

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”[i]              …

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A Definition of Sales Success

A definition of SALES SUCCESS = strategically and continuously equipping client-facing employees with the ability to have valuable conversations with consumers through all stages of the consumer life cycle. Let’s dissect this…

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Producing a Harvest in Your Business

Scripture: Luke 8:1-15 Through His Word, God provides us with answers for our daily walk in business. In Luke 8:1-15, Jesus tells the Parable of the Sower.   He describes four types of…

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To Lead is to M-O-V-E

“You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.” – Ken Kesey[i]  LEADER is a word bantered about in…

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