Category: Marketing

Target Market

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”[i]              …

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Brick and Mortar and E-commerce: Customer Service Glitches?

Recently, I shopped at two large retailers and experienced customer service glitches with both stores.  At one retailer, a national department store chain, I wanted to purchase a sport coat at their…

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A Definition of Sales Success

A definition of SALES SUCCESS = strategically and continuously equipping client-facing employees with the ability to have valuable conversations with consumers through all stages of the consumer life cycle. Let’s dissect this…

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Advertising and Unintended Consequences

We have all seen ads that immediately catch our attention; some Super Bowl ads fall into this category (http://admeter.usatoday.com/ ).  But what happens when an ad may have unintended consequences, when an…

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How Do You Put Your Employees First?

The notion of internal marketing has been around for a while.  It exists when an organization’s leadership communicates to employees about the need to effectively serve and satisfy its customers to create…

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Who’s Responsible for Marketing?

“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.”[i]  —George Bernard Shaw The American Marketing Association (AMA) defines…

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